I came up with my idea after years of trying to make sense of different dynamics in the corporate world. Fascinated by organizational psychology and human behavior—and making sense of my own struggles—I began noticing patterns and connecting dots.

Inspired by a childhood nickname ("Moose") combined with my extensive work with global teams—I developed a framework of animal archetypes. I honed and refined them over the years, starting with the top four archetypes and gradually expanding from there.

Soon I realized how relatable and enjoyable the framework was—people saw themselves in it. I began sharing it widely through my book, The Digital Agile Leader. I developed a system including assessment, workbook, and workshop to help others understand their approach to change and conflict.

From over 20 years implementing change and digital transformation in Fortune 500 companies—to sharing my insights on the TEDx stage and receiving recognition from TED—feels like a full-circle moment and incredible honor.

We never know where our lessons and struggles may lead, but we can forge ahead and continue to serve and shine our light as best we can.